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Welcome to @apple. Tag #ShotoniPhone to take part.
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Apple launched its first ever IG account by dedicating it to the perspectives and creativity of people around the world.
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Role // Art Director & Interviewer
Cannes Lions // Gold, Silver, Shortlistx2
One Show // Silver, Bronze, Meritx2
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Here's an award-winning case study video about the mission of @apple.
The Launch Grid
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The 38 iPhone photographers are organized into 8 carousels surrounding a central anthem film. Swiping through each carousel gives a balanced flow of the assortment of perspectives and styles.
The Anthem Film​
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This film at the center of our launch grid combine the words and images of our featured photographers, representing a collective intention of how the account will live on the platform.
38 iPhone Photographers
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Below are just a few of the 38 iPhone photographers who helped us launch @apple. From East to West, professional to amateur, famous to anonymous. We tried to keep it as eclectic as it was creative.
Sponsored Post
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A sponsored post teasing the Launch Grid to give exposure to the account.
Community Briefs and Showcases
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@apple's Community Briefs are a chance for iPhone
photographers all over the world to collaborate on themes.
Here is a supercut of some of our favorites.
@apple Collection Films
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@apple Collection Films are global collaborations around a common theme, all Shot on iPhone.
Awards ​
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Cannes
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One Show
Silver: 2018 Social Media: Social Engagement / User-Generated Content
Bronze: 2018 Social Media: Social Engagement / Community Building
Merit: 2018 Social Media: Branded Social Channel
Merit: 2018 Branded Entertainment: User-Generated Content
Press
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Conan O'Brien - Tim Cook Is The Face Of Apple’s New Instagram Account
TIME - Apple's New Instagram Account Celebrates iPhone Photographers
Variety - Apple Starts Its Own Instagram Account to Tout iPhone Camera
The Verge - Apple launches official Instagram account to show off iPhone photographers' work
Adweek - Apple Finally Joined Instagram. Here’s How It Plans to Use It
Creativity - Apple Just Debuted Its Instagram Account
Forbes - Apple Finally Invents Instagram, Revolutionizing Your iPhone Photos