Welcome to @apple. Tag #ShotoniPhone to take part.
Apple launched its first ever IG account by dedicating it to the perspectives and creativity of people around the world.
Role // Art Director & Interviewer
Cannes Lions // Gold, Silver, Shortlistx2
One Show // Silver, Bronze, Meritx2
Here's an award-winning case study video about the mission of @apple.
The Launch Grid
The 38 iPhone photographers are organized into 8 carousels surrounding a central anthem film. Swiping through each carousel gives a balanced flow of the assortment of perspectives and styles.
The Anthem Film
This film at the center of our launch grid combine the words and images of our featured photographers, representing a collective intention of how the account will live on the platform.
38 iPhone Photographers
Below are just a few of the 38 iPhone photographers who helped us launch @apple. From East to West, professional to amateur, famous to anonymous. We tried to keep it as eclectic as it was creative.
A sponsored post teasing the Launch Grid to give exposure to the account.
Community Briefs and Showcases
@apple's Community Briefs are a chance for iPhone
photographers all over the world to collaborate on themes.
Here is a supercut of some of our favorites.
@apple Collection Films
@apple Collection Films are global collaborations around a common theme, all Shot on iPhone.
Gold Lion: Social & Influencer Lions – Co-Creation & User Generated Content
Silver Lion: Mobile Lions – Social > Co-Creation & User Generated Content
Shortlisted: Mobile Lions- Social > Content for User Engagement
Shortlisted: Direct Lions – Digital & Social Co-Creation & User Generated Content
Silver: 2018 Social Media: Social Engagement / User-Generated Content
Bronze: 2018 Social Media: Social Engagement / Community Building
Merit: 2018 Social Media: Branded Social Channel
Merit: 2018 Branded Entertainment: User-Generated Content
Conan O'Brien - Tim Cook Is The Face Of Apple’s New Instagram Account
TIME - Apple's New Instagram Account Celebrates iPhone Photographers
Variety - Apple Starts Its Own Instagram Account to Tout iPhone Camera
The Verge - Apple launches official Instagram account to show off iPhone photographers' work
Adweek - Apple Finally Joined Instagram. Here’s How It Plans to Use It
Creativity - Apple Just Debuted Its Instagram Account
Forbes - Apple Finally Invents Instagram, Revolutionizing Your iPhone Photos