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Welcome to @apple. Tag #ShotoniPhone to take part. 

Apple launched its first ever IG account by dedicating it to the perspectives and creativity of people around the world.

Role //  Art Director & Interviewer

Cannes Lions // Gold, Silver, Shortlistx2
One Show //  Silver, Bronze, Meritx2

Here's an award-winning case study video about the mission of @apple.

The Launch Grid

The 38 iPhone photographers are organized into 8 carousels surrounding a central anthem film. Swiping through each carousel gives a balanced flow of the assortment of perspectives and styles.

The Anthem Film

This film at the center of our launch grid combine the words and images of our featured photographers, representing a collective intention of how the account will live on the platform.

38 iPhone Photographers 

Below are just a few of the 38 iPhone photographers who helped us launch @apple. From East to West, professional to amateur, famous to anonymous. We tried to keep it as eclectic as it was creative. 

Sponsored Post

A sponsored post teasing the Launch Grid to give exposure to the account.

Community Briefs and Showcases

@apple's Community Briefs are a chance for iPhone

photographers all over the world to collaborate on themes. 


Here is a supercut of some of our favorites. 

@apple Collection Films

@apple Collection Films are global collaborations around a common theme, all Shot on iPhone. 


Conan O'Brien - Tim Cook Is The Face Of Apple’s New Instagram Account

TIME - Apple's New Instagram Account Celebrates iPhone Photographers

Variety - Apple Starts Its Own Instagram Account to Tout iPhone Camera

The Verge - Apple launches official Instagram account to show off iPhone photographers' work

Adweek - Apple Finally Joined Instagram. Here’s How It Plans to Use It

Creativity - Apple Just Debuted Its Instagram Account

Forbes - Apple Finally Invents Instagram, Revolutionizing Your iPhone Photos

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