Selfies on iPhone X
The Global phenomenon you love to hate.
Some science says they boost self confidence. Other science says the opposite.
Like them or not, trillions are taken every year.
There’s no better depiction of us, than them.
We wanted to explore our seemingly self-obsessed society through stunning
self portraits taken on the iPhone X.
So we conducted dozens of interviews of selfie takers (and haters) from all walks of life and what we found through all of this is that selfies are deeper than people think.
Role: Art Director & Interviewer
The Anthem
Muhammad Ali, the epitome of unapologetic self-confidence, reads his spoken word poem "I am the double greatest" over selfies taken by everyday people.
Pre Roll
We conducted dozens of interviews of selfie takers (and haters) from all walks of life and what we found through all of this is that selfies are deeper than people think.
Out of Home Show
Social
Online teaser and @apple Instagram brief brought this new selfie look and meaning to the place where they all began.
The Process
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Press
AdWeek Ad of the Day - Apple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto for Selfies
AdAd- Apple Promotes iPhone X Selfies to the poetry of Muhammad Ali